Panca Putra

Orchestrated the development of innovative visual concepts from corporate strategies, producing compelling digital and print creative materials that aligned with brand guidelines.

Collaborated cross-functionally with Project, Marketing, Sales, and Leasing teams to ideate, design, and produce high-quality visual materials.

Implemented rigorous quality assurance protocols for all creative assets, ensuring 100% accuracy, consistency, and strict adherence to brand guidelines prior to publication.

Streamlined coordination and communication with external vendors, optimizing production workflows for all creative materials.

Developed innovative packaging concepts for a diverse range of electrical equipment products, enhancing product appeal and market positioning.

Ensured 100% compliance with all regulatory guidelines and brand standards in packaging designs, mitigating risks and maintaining brand integrity.

Managed multiple packaging design projects concurrently, consistently meeting stringent product visual requirements and project deadlines.

Developed and implemented a comprehensive customer experience strategy, improving user engagement across web, mobile, and digital touchpoints.

Directed the complete design lifecycle, encompassing user research, journey mapping, information architecture, UX/UI, visual design, prototyping, and rigorous end-user testing.

Translated complex user needs and business requirements into intuitive and aesthetically pleasing digital product interfaces.

Managed client relationships and project lifecycles from concept to completion, coordinating design, art direction, and execution phases with internal creative teams.

Developed and implemented interpretive themes and strategic information architectures, resulting in highly effective and cost-efficient design solutions for clients.

Drove the successful execution of multiple creative campaigns, ensuring alignment with client objectives and brand vision.

Partnered with R&D, Development, Product, and Digital Marketing teams to successfully implement new product features, ensuring a seamless and cohesive product flow.

Elevated user experience by conducting usability testing and documenting user behavior, leading to enhanced design consistency and adherence to interaction standards.

Produced and delivered high-fidelity interface visuals, assets, and detailed specifications, facilitating efficient and accurate implementation by development teams.

Collaborated with Marketing, Engineering, and Sales to design and implement industrial product solutions, consistently meeting client needs and effectively resolving complex technical challenges.

Conceptualized and produced a wide array of creative content for digital channels, including websites, company profiles, and email marketing campaigns, enhancing brand presence.

Developed high-impact print materials, such as marketing collateral and newsletters, ensuring consistent brand messaging across all communication touchpoints.

Developed detailed design strategies and project themes in close collaboration with Fashion, Graphic Design, and Visual Merchandising teams, enhancing overall campaign cohesion.

Designed and produced a wide range of graphic elements for marketing collateral, ensuring brand consistency and visual appeal across all printed materials.

Contributed to the successful execution of retail marketing initiatives through impactful visual communication.

Created and implemented visual identity and branding graphics, enhancing brand recognition across diverse communication platforms.

Designed compelling digital marketing assets and printed collateral, ensuring a unified brand message and aesthetic.

Contributed to the establishment of strong brand presence through consistent and high-quality graphic design.